An effective agency relationship is a strategic arm of your ministry. To create, build, and maintain an effective media ministry, you must have a solid fit with your agency.
These questions will help you find that solid fit:
Is the agency a media buyer or media seller?
Is their approach about finding out what you need or, instead, selling you on their methods?
Is flattery a key element of the pitch?
Do you get straight answers?
What is their reputation with networks, stations, and other clients?
Is their approach a good match for you?
Do they ever say no to business if it’s not a good fit?
Is there a good mix of young, along with experienced, talent?
Can they help with all the facets of growing an effective media ministry?
Do they have full disclosure of all fees and commission rates on each individual media placement?
What is their experience level in your niche of ministry broadcasting?
Do they understand the uniqueness of dealing with your church or ministry culture?
It’s important to do your homework. It’s a relatively small industry and your selection of a particular agency will impact your ministry’s reputation in the marketplace.
