New Media

There has never been a more exciting time to be in the field of media ministry. For decades, to be in media ministry meant an outreach through radio and/or television. But now the possibilities have multiplied and the opportunities are so broad it can be difficult to distill your media strategy down into a cogent plan.

Here are but a few of the exciting new options for multiplying your message:

• VOD (Video on Demand)
• Podcasting (Audio or Video)
• Broadband
• Mobile (cell phones and PDA’s)
• Live Streaming
• Online events
• Blogs (text or video)
• Low Power Television (OK, not so exciting)

Traditional media isn’t dead, but it’s being forced to share its audience with a lot of these newcomers. DVR’s and various forms of VOD are having a steadily increasing impact on consumer viewing habits. People can increasingly watch what they want, when they want, and can skip any parts they don’t want to view (like commercials).

Getting your message “out there” is easier than it’s ever been. But convincing people to watch and listen… ?