What to Look for in an Agency

First know where you are and where you want to be. Then you can determine if an agency relationship may be needed to get you there. Each agency has its own culture and approach to media ministry. We’ve listed a number of other agencies here.

Consider these things in finding a good fit:
• Are they primarily media buyers or media sellers?
• Is their approach to find out what you need, or sell you on their methods?
• Is flattery a key element of their pitch?
• Do you get straight answers?
• Do they pay referral fees?
• What is their reputation with networks and stations?
• Is their culture a good match for yours?
• Do they ever say no to business if it’s not a good fit?
• Is there a good mix of young along with experienced talent?
• Can they help with all the facets of growing an effective media ministry?
• Do they have full disclosure of all fees and commission rates on each individual media placement?
• What is their experience level in the unique niche of ministry broadcasting?
• Do they understand the uniqueness of dealing with a church or ministry culture?

Sometimes agency relationships start gradually. A creative project or two. Consultation on production. A small local media buy. Some agencies accept smaller clients and some don’t. Some give discounts based on volume and some do not.

Do your homework. It’s a small industry and your selection of a particular agency will impact your ministry’s reputation in the marketplace.