Media

Even though media placement and management is part of our core, media is not the most important component of a media ministry. Ministry is. And in this type of ministry, there are two things that should precede media placement strategy:

1. Decide whom you are trying to reach. In business we call this targeting your market. You may want to reach the world, but that will take some steps. What is the first one?

2. What is your message? Sure it’s the gospel, but what is unique about your calling and ministry. Do you have something different to say or a different perspective? Can you produce a program that captures your message in a relevant, compelling package?

Finally, after you grapple with numbers one and two (we can help you there too), you are ready to talk media. For many that means television and possibly radio, but there are more possibilities lurking with broadband, podcasting, mobile, etc. And while we are often asked, we regret we have no formulas in inventory. We have experience, creativity, strategic thinking, and special-ops-like execution, . . . but no pat formulas. And no rigid templates to carve away the uniqueness of your ministry.

So expect some rigorous interaction to develop a meaningful media plan. There’s a lot more to it than media.

Other Media Topics:

Media Buyer or Media Seller
Do You Have a Plan?
Full Disclosure
New Media
The Changing Media Landscape